Taking Your First Steps:
Setting Up Your Hypnotherapy Practice
From zero to up-and-running in 4 weeks — without spending a fortune
There seem to be as many people selling hypnotherapy business advice as there are hypnotherapists. Yet so many dedicated practitioners invest heavily in their training, qualify with passion, and then... freeze. They struggle to find paying clients—or any clients at all.
Too often, new hypnotherapists are led to believe they need to spend thousands on custom websites, complicated social media, or expensive ad campaigns just to begin.
It doesn't have to be that way. I set up quickly and effectively while working another job full time, and with a small budget, and I can show you how to do the same.
In this 4-week practical programme, we will take you step-by-step from qualification to seeing clients. We will use free and low-cost—but highly effective—methods to build your website, establish your local presence, and get your business earning.
No hidden or added costs. No pushy marketing tricks. No expensive follow-on course. Just clear, actionable steps to get you ready to have your first paying clients.
Why Am I Offering This?
When I qualified as a clinical hypnotherapist in January 2018, I booked my first paying client the very next week—at full market rate.
By August of that same year, I was able to take a year’s sabbatical from my teaching career, confident that my hypnotherapy practice would replace my income while giving me the flexibility my family needed at that time. I wasn’t a tech specialist or a marketing guru. I simply used low-cost, creative, and genuine ways to build my practice.
Eventually, I left teaching entirely to run my private practices, supervise other practitioners, and train new hypnotherapists. I love the process of teaching and watching people make real progress. I created this programme to share the exact roadmap I used so you can start helping clients without the financial stress. I found it perfectly possible to do this around my existing work and other commitments, and you can too.
What Makes These Sessions Different?
We’ve all attended workshops full of brilliant ideas where we leave with great intentions, only to feel overwhelmed and unsure of how to execute them.
This programme is built around "Do It Now" execution sessions.
Instead of taking endless notes, you will build, write, and configure your business live during our time together.
You will write your messaging in class
You will map your business model in class
You will build and publish your website live during Session 3, walking away at 9:00 PM with a fully functioning site ready to share
You won't leave with a long to-do list; you’ll leave each session knowing exactly what you need to do to get moving with your business and everything in place to do that.
The 4-Week, 4-Session programme
The programme consists of 4 focused, 3-hour evening workshops (12 hours total live guidance):
Session 1: Getting the Word Out There (your IRL or In Real Life Presence)
Learn exactly how to talk about what you do in everyday conversations, build local word-of-mouth referral channels, and get others talking about your practice
Session 2: The Practicalities of Your Business
Define your niche (if you want one), set your pricing, map out the practicalities of client sessions, choose where you'll see clients, and cover all essential operational setup
Session 3: Building & Publishing Your Website Live
Using a tried-and-tested, zero-cost template, we build your website together. I will guide you through this step-by-step. It will reflect your brand (and yourself), and I will help you to avoid copyright/compliance pitfalls. If you want to we will go live by the end of the evening.
Session 4: Developing Your Online Presence & Reach
Learn how to secure yourself with an ongoing online presence. Set up free Google Business profiles, decide which social media you will use, and see how to use strategic blogging to attract a steady stream of prospective clients
What You Will Need
I am keen to help you to keep your overheads as close to zero as possible:
A notebook, pen, and reliable Wi-Fi connection.
A free Google account set up prior to Session 1 (I can show you how to do this before we get started)
Zero extra platform costs: Your website template, hosting, and publication are 100% free. (If you choose to purchase a custom domain name or custom Google email further down the road, it costs around £100/year—but this is optional and you can start earning before you decide if you want to commit to this)
Course Dates & Investment
Dates & Times:
Session 1: Monday 2nd November | 6:00 PM – 9:00 PM GMT
Session 2: Monday 9th November | 6:00 PM – 9:00 PM GMT
Session 3: Monday 16th November | 6:00 PM – 9:00 PM GMT
Session 4: Monday 23rd November | 6:00 PM – 9:00 PM GMT
Pricing Options:
Individual Sessions: £100 per session
or
Complete the Full 4-Week Programme: £300 standard rate
or
Early Registration Discount: £250 when you book by October 31st
If you start seeing clients at full rate straight away, taking on just 2 or 3 clients from the strategies in this course it will cover your entire investment.
Frequently Asked Questions
Will the sessions be recorded?
I am very mindful that this interactive session shouldn’t be recorded unless all of the participants are happy for me to do so. I want everyone to feel comfortable to ask questions, and to share completely in the process.
What happens if I miss a session?
Sometimes life gets in the way. The sessions stand alone if they need to, so it will still be perfectly possible for you to complete the other sessions. Then I will invite you to join the session you missed out on the next time the programme runs. If you prefer to get going sooner I can send you a recorded version of the session instructions for you to work through. Or you can do both!
What tech do I need to complete the course?
I will be delivering through Google Meet, which can be joined via a link. You don’t need to download the app. You will need a google login for some of the sharing we are going to do. I think you would struggle to complete everything using a phone alone; a laptop, chromebook or tablet will really help.
What if you aren’t tech savvy and have never built a website or used social media?
Don’t worry, I have. This is my second website and I built this (and my first) on my own. We will be using a very simple-to-use template but don’t worry, your website can still look fantastic.
Will it be my forever website?
I don’t know the answer to this, but probably. My first website was cheap and straightforward and served me well for years. Eventually I wanted to be able to do more with it and so I built my current one. The reality is that websites have moved on in the past few years and so everything I wanted to be able to do (track visitors, integrate an online booking system etc) is now possible on the free website we will build together. These will be things you can develop in time if you wish to. None of them are essential for getting started though.
How will the timings work?
We have a lot to do, so I will start promptly at 6pm. I will invite you to join the session a few minutes early so that we can iron out any technical issues. We will have a short break midway through the session so that you can retain focus, but otherwise expect the session to be buzzy until we end.
I am not based in the UK, can I still join?
You are very welcome to. The principles I am sharing will work wherever you are. There may be some small technical issues, around compliance with advertising claims, that will differ in your jurisdiction. I will point this out to you as we go through, and we can seek to ensure that your website is fully compliant.
What if I haven’t answered your question?
Please just contact me with any further questions you may have.
